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Casino Technology is racing ahead the markets of SE Asia

Exhibiting for the first time on its own stand at the G2E Asia exhibition in Macau Casino Technology showed a wide range of innovative titles, featuring exciting lovely graphics and proven mathematical models for the different player types.

“We are progressing with GLI approval for the Macau market at the moment with a series of titles that we believe will be perfectly suited to the tastes of the Asian players,” commented Casino Technology’s Sales Director, Sonia Nikolova, at the G2E Asia show. “We were quite happy to see our products right on target for Macau during the show. As a result all the GLI-approved games will be launched at LT Games casino at Macau strip at the beginning of July. In the meanwhile our game design team are working continuously on developing new game themes so that we can meet the new business year in autumn with an extended slot mix for the Asian-Pacific market.” Steve Surch, Group Director of International Market Development, concluded: “G2E Macau was the next step for us proving that Casino Technology is a world-recognised brand in the gaming industry able to offer high performing game models and best solutions ensuring strong revenues to the operators at any specific market.”

An indication of Casino Technology’s commitment to the Asian market was its ability to secure a seat alongside some of the region’s slot industry big boys at the G2E Asia 2008 forum "Sales Solutions: The Slot Vendors’ Round Table".

The company was presented by its Vice President Rossi McKee, who sat alongside representatives from Octavian International, Bally Technologies Inc., WMS International, Aristocrat Technologies and IGT Asia. Speaking at the forum Miss McKee, said: “What’s always been important for us is that in the game design we do develop games for specific markets. Our experience has shown that you can have international versions of games – ones that can be successful across the board – but specifics also really have to be taken into consideration when you develop products for certain territories. That is why our approach especially for the Asian market is to develop a specific library of games taking into consideration a number of factors, including the demographics of casino players.”